Your auction title is probably the most important part of your listing. If your title doesn’t inform and entice potential customers then they simply won’t open it. eBay allows you to use around 56 characters in your title, so use them wisely. Note that subtitles are not searchable, so make sure you include as many keywords and selling points in your main title as possible.

It’s important you spend time analyzing past auctions, comparing different titles and decide which have been most successful. You can view completed auctions by searching under the “Advanced Search” section.

You’ll notice that the titles of the auctions with the most success will usually be very clear, to the point and include a lot of keywords. Keywords are words that potential customers will use to search by. When these words are entered into eBay search field, if they match your title, then your auction will be displayed. So, the more keywords you can squeeze into your title the better.

For example, someone looking to buy an iPod Nano may enter the following keywords into eBay’s sear field: iPod Nano, iPod MP3 player, Apple MP3. For your auction to generate a lot of views, you should try to use as many as these keywords as possible.